

PurePlex Bond Reconstructing Cream Bleach
£12.99
Knight and Wilson PurePlex Bond Reconstructing Cream Bleach is a unique powder-free lightener with a powerful lift action of up to 8 shades, using much milder peroxide than other bleaches.
The professional ammonia-free formulation with synthetic beeswax and corn proteins protects the hair and scalp, nourishing and replenishing moisture during the lightening process.
LIGHTENING CREAM INGREDIENTS: Paraffinum Liquidum, Potassium Persulfate, Sodium Metasilicate, Isopropyl Myristate, Sodium Silicate, Sodium Persulfate, Isopropyl Alcohol, Sodium Stearate, Titanium Dioxide, Hydroxyethylcellulose, Xanthan Gum, Magnesium Oxide, Kaolin, Silca, Zea Mays (Corn), Gluten Protein, Petrolatum, Hydrogenated Castor Oil, Cera Alba (Beeswax), Ceteareth-30, Tetrasodium EDTA, Lauryl Pyrrolidone, Sodium Lauryl Sulfate, Dimethicone.
DEVELOPER INGREDIENTS: Aqua (Water), Hydrogen Peroxide (6%), Cetearyl Alcohol, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Oxyquinoline Sulfate, Disodium EDTA, Phosphoric Acid, Dimethicone. CONDITIONING TREATMENT INGREDIENTS: Aqua (water), Myristyl Alcohol, Cetrimonium Chloride, Glyceryl Stearate, Behenyl Alcohol, C12-13 Alkyl Lactate, Quaternium-80, Butyrospermum Parki (Shea Butter), Argania Spinosa Kernal Oil, Panthenol, Citric Acid, Parfum (Fragrance), Methylchlorosiothiazolinone, Methylisothiazolinone, Benzyl Alcohol, Propylene Glycol, Magnesium Nitrate, Magnesium Chloride, Ethyhexyl Methoxycinnamate, Benzyl Benzoate, Hexyl Cinnamal
SULPHATE-FREE
jooli (verified owner) (verified owner)
This product was amazing. I was so nervous to use bleach after years of colouring my hair but the results were an impressive and even lift. I even took photos to show off the results to friends. I can’t wait to use the white toning products and the pureplex system to further improve the appearance and quality of my hair.
Christia (verified owner) (verified owner)
After 15 or so years of “torturing” my hair and using Olaplex which makes my hair stringy (had to cut off a good portion a few years back) I’m happy to say I have found the cure all!! This reconstructing creme bleach REALLY works!!! I’ve used it twice now and the only negative thing I can say is that this needs to be sold in the US!!!! I have to import it and it costs a lot. I have to use 2 boxes on my thick hair at a time. I also wish they had a subscription box deal too!!! Five stars for this reconstructing creme bleach though! Just got my shampoo and conditioner today and I can’t wait to use it!! Keep up the great work Knight and Wilson!!! (But please start selling the reconstructing creme bleach in the States!!) 🙂
Ellie
I used this to remove an old colour and lighten my roots before using a metallic glory. As other reviewers have said. it’s lovely stuff – easy to use, great lightening, no damage. I have, however, taken a star as the kit comes with a plastic tray and brush – I alreadsy have these, most hair addicts do – I’d like to see them removed as Bleach London has done.