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  • SHOP NOW!
  • OUR PRODUCTS
    • RANGE
      • Colour-Freedom Permanent Colour
      • Colour-Freedom GlossPRO
      • Colour-Freedom BLONDE
      • PurePlex
        • Hair Repair System
        • PurePlex Colour
        • PurePlex Blondes
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      • SPECIAL OFFERS
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Detox Clarifying Shampoo

Detox Clarifying Shampoo

£9.99 – £15.99Price range: £9.99 through £15.99
REMOVE PRODUCT BUILD UP LEAVING HAIR FRESH AND ULTRA CLEAN. Lightweight, clarifying shampoo designed to gently remove environmental & product build-up, along with impurities such as swimming pool chlorine. Instantly revitalises dull, lifeless hair, leaving it purified, refreshed & healthy looking. Menthol stimulates the scalp whilst Vitamin B5 (Panthenol) moisturises, strengthens & restores shine.
Select options This product has multiple variants. The options may be chosen on the product page
Extra Nourishing Shampoo 1000ml

Extra Nourishing Shampoo 1000ml

£15.99
BREATHE LIFE BACK INTO FRAGILE, DAMAGED HAIR. Gently cleanses as it actively nourishes & strengthens coloured, highlighted or permed hair, infusing it with protein & Vitamin B5 (Panthenol). Perfect for fine, thin hair needing maximum strength & volume. Colour safe formula which contains UV Filters.
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Hydration Boost Shampoo 1000ml

Hydration Boost Shampoo 1000ml

£15.99
THE PERFECT SOLUTION FOR DRY, DULL HAIR. Gently cleanses as it weightlessly moisturises the hair with Vitamin B5 (Panthenol), restoring strength & shine. Excellent for severely over processed hair, & hair damaged by heat appliances & the sun. Colour safe formula which contains UV Filters.
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PurePlex BLONDE Whitening Shampoo

PurePlex BLONDE Whitening Shampoo

£8.99
PurePlex Blonde Whitening Shampoo restores the brightness of natural blonde, pre-lightened and white and grey hair. For best results use with PurePlex Blonde Conditioner. FEATURES Formulated with AMINOFIX Bond Reconstructor and violet colour-correcting pigments, this gentle sulphate-free shampoo neutralises unwanted yellow and brassy tones, whilst helping to repair previous damage by rebuilding the hair’s natural structure. Hair is left noticeably brighter, stronger and cleansed of impurities. BENEFITS SHEA BUTTER & ARGAN OIL NOURISH AND HYDRATE, TO LEAVE HAIR LOOKING SMOOTHER, SOFTER & HEALTHIER, WITH LUSTROUS SHINE. Tips & Advice Apply PUREPLEX Blonde Whitening Shampoo to damp (not wet) hair and massage gently. Rinse thoroughly. Follow with PUREPLEX Blonde Whitening Conditioner*. Use regularly, depending on desired neutralisation. Wear suitable gloves. *If increased neutralisation & deeper, more intense conditioning is required, use PUREPLEX Blonde Whitening Mask instead of Conditioner. 200ml
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PurePlex Home Luxury Kit

PurePlex Home Luxury Kit

Rated 5.00 out of 5
£29.99
Treat your hair to the PUREPLEX Home Luxury Kit for stronger healthier hair after just one treatment, adding luxury and maintaining your hair health at home! The treatment, shampoo and conditioner all feature Aminofix repair and protect bond reconstructing technology to help repair damage from over bleaching, colouring, styling, chemicals and heat. Rebuilds your hair's natural structure, restores its strength, elasticity and volume, protecting it against future damage and breakage.  
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PurePlex Shampoo

PurePlex Shampoo

Rated 5.00 out of 5
£8.99
PUREPLEX Shampoo has been designed for daily use on damaged, coloured, highlighted or chemically treated hair. Formulated with AMINOFIX Bond Reconstructor, this luxurious silicone-free shampoo helps to repair damage by rebuilding the hair’s natural structure and protecting it from future harm. Hair is left smooth, supple and strengthened with beautiful shine. Tips & Advice To retain the quality of your healthy hair, we would recommend you incorporate the PurePlex Hair Repair Treatment into a 4-6-week haircare routine to help prolong your results. 200ml
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