PurePlex BLONDE Whitening Shampoo
PurePlex Blonde Whitening Shampoo restores the brightness of natural blonde, pre-lightened and white and grey hair. For best results use with PurePlex Blonde Conditioner.
Formulated with AMINOFIX Bond Reconstructor and violet colour-correcting pigments, this gentle sulphate-free shampoo neutralises unwanted yellow and brassy tones, whilst helping to repair previous damage by rebuilding the hair’s natural structure. Hair is left noticeably brighter, stronger and cleansed of impurities.
SHEA BUTTER & ARGAN OIL NOURISH AND HYDRATE, TO LEAVE HAIR LOOKING SMOOTHER, SOFTER & HEALTHIER, WITH LUSTROUS SHINE.
Tips & Advice
Apply PUREPLEX Blonde Whitening Shampoo to damp (not wet) hair and massage gently. Rinse thoroughly. Follow with PUREPLEX Blonde Whitening Conditioner*. Use regularly, depending on desired neutralisation. Wear suitable gloves.
*If increased neutralisation & deeper, more intense conditioning is required, use PUREPLEX Blonde Whitening Mask instead of Conditioner.
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Acrylates Copolymer, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernel Oil, Glycol Distearate, Sodium Lauroyl Sarcosinate, Laureth-4, Citric Acid, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin, Triethanolamine, Acid Violet 43 (Ext. D&C Violet 2), Benzyl Benzoate, Hexyl Cinnamal