An addition to the award winning and best-selling PurePlex range, introducing a revolutionary at-home treatment, the PurePlex Infusion Mask.

It is not a conditioner, it has been designed to reduce breakage, repair damaged, coloured, highlighted or chemically treated hair. Restoring your hair’s healthy appearance and texture because it repairs whilst visibly strengthening your hair from within, improving its overall feel and look. Adding a layer of protection to your hairs natural structure and perfect for use on all hair types.

Did you know. . . Central heating and the cold weather dries out your hair? It doesn’t matter if its summer or Winter, the seasons can affect your hair health. You just can’t get away from it, everyday tresses can stress your locks! So we have put together some top tips to help you protect and nourish your hair this season. We will explain what’s important, and which products can help keep your hair in check and healthy whilst the temperature continues to drop.

Whether you’re jetting off for a Winter holiday, heading to a favourite Christmas Market, or hitting up all things festive or just embracing cosy vibes, there is no doubt there is Christmas cheer in the air. For our hair, the cold and Winter months are tough – as a combination of elements such as weather, cold air, and heating all hit your hair at once.

When lightening hair, the biggest fear is rinsing off the product, combing, drying and looking in the mirror to see a bright glowing carrot orange reflecting at you. But orange is very much a misconception colour fail. With many people believing the product used has malfunctioned. In truth, orange is just a stage of colour lightening and not reactionary result.

When lightening hair, the biggest fear is rinsing off the product, combing, drying and looking in the mirror to see a bright glowing carrot orange reflecting at you. But orange is very much a misconception colour fail. With many people believing the product used has malfunctioned. In truth, orange is just a stage of colour lightening and not reactionary result.

When lightening hair, the biggest fear is rinsing off the product, combing, drying and looking in the mirror to see a bright glowing carrot orange reflecting at you. But orange is very much a misconception colour fail. With many people believing the product used has malfunctioned. In truth, orange is just a stage of colour lightening and not reactionary result.

Any Colourist knows that to display the perfect bright colour, delicate pastel or glorious grey, you must create a clean pale canvas. And this means lightening the hair. But how good are you at lightening trivia? Here are some useful facts and pointers that can lead you to the light: –

If you are a colour freedomer who also loves the length and volume achieved with either bonded or weft extensions, you no doubt face the issue of matching your changing hair colour with your extensions.

We all understand about washing hair. Yet, few people realise that positive ingredients contained within today’s hair care products, can lead to negative effects, if not regularly cleared off the surface of the hair and prevented from building up.
Clarifying is a term given to the use of high cleansing, clear shampoos and treatments, with the sole aim of removing surface barriers and residues from the hair shaft.

Seeing your hair colour like the changing seasons.
We know semi-permanent colours give freedom, but many people do not realise there is more potential to these colours than simply, apply, leave to fade off, apply a new shade.

Most blue hair colourants on the market are semi-permanent and designed to leave the hair within 10 washes. However, sometimes the blue colour molecule may seem to be wanting to stick around longer than you would like.